Biking may be fun, but as far as mainstream American culture is concerned, it’s still not as cool as driving. The current economy has been changing that picture, but when someone switches from driving to riding for financial reasons it’s about need not want. (Even if they do find themselves enjoying the change after they’ve made it.) So, what non-financial incentive would make people want to try cycling?

 
How about if the cool kids were doing it.

Brad Pitt, Leonardo DiCaprio, Patrick Dempsey, Angelina Jolie and other celebs appear in this Treehugger slideshow riding their bikes around town. They may not make biking cooler (because biking is just plain cool) but if their public pedal-pushing encourages a few more people to get on their bikes, it’s a step in the right direction.

What would make these celebrity bike photos even cooler? Bike helmets. All the truly cool kids wear ‘em.

 
Whether you bike in San Francisco, support biking in the Bay Area, or just want to see green, sustainable transportation get as much support as possible in our neck of the woods, we’re encouraging you to turn out for the San Francisco Bicycle Coalition (SFBC) meeting and kick-off event. It’s the launch of the San Francisco Bike Network 2009 Campaign – come and find out how easy it is to get involved and leave with concrete things you can do to help win more bike lanes for San Francisco!

The SFBC is pushing to get all 56 Bike Network projects approved and legislated by Bike to Work Day, but they won’t be able to do that without your help. This is the moment for you to get involved and help them with their biggest push yet for bike lanes. Mark February 17 on your calendar and join the San Francisco Bike Network 2009 Campaign to win more bike lanes!

Date/Time: Tuesday, February 17, from 6:30-8:30pm
Location: First Baptist Church – 22 Waller St, San Francisco
Contact Email: andy@sfbike.org